Many traditional injection molding machine manufacturers mentioned that the Internet + narrowly believes that their company should establish a corporate website, or to be a WeChat public platform, this understanding is purely one-sided. The core of "Internet +" is not to add, but to do subtraction. Less information difference with consumers, minus redundant architecture levels and resource consumption, the equal opening of the Internet is gradually solving the problem of poor information, making enterprises more aware of consumers, consumers recognize enterprises or products;
Second, the Internet is also a relational platform, so it will enable enterprises and consumers to face each other more closely, reducing inefficient channels and reducing communication barriers with users;
Third, a traditional enterprise should concentrate more on innovation in its core products, or more advantageous products, and reduce excess capacity;
Fourth, many traditional companies believe that sales is my ultimate goal. This year's sale is good, then next year? So, service is indispensable, thus eliminating the need for repeated and unnecessary consumption and expenditure. If we say that a traditional enterprise can embrace the Internet in this way, I believe that it is not suicide, but self-help.
From the network point of view: the core of the main concern of solving traditional enterprises is the consumer; from the deep understanding of consumers, customized targeted strategies, including market strategy, advertising strategy, communication strategy, sales strategy, etc.; The strategy is to make consumers painful, refreshing, catering, packaging, planning; product links are solved, the next consideration is how to let consumers know and accept, so from platform construction to precision communication, sales expansion, management services It is a series of work that requires system advancement.
2022-02-25